Product Market Fit

5 mistakes startups make when designing their product roadmap

When designing a product roadmap (whether for an MVP or for the evolution of an already well-marketed solution) choosing the features to...

Finding the hidden need that makes innovation successful

The importance of identifying the hidden need of your market to find your product-market fit

7 questions to ask yourself before pivoting

There are plenty of reasons for deciding to pivot, and none of them are easy or without risk, but in many cases they're critical for the...